logo design, newsletter design, web design, portland oregon
plummer design, full-service mutimedia, troutdale oregon, graphic design, 503-806-4505
logo design portland      
packaging design by plummerdesign, portland

task was to develop a logo with an aged-updated look. I began sketching. Joel was excited... he witnessed the idea emerge as it hit the paper. Below, the gift crate set.

the look of a vintage fruit-crate label was paramount, as Joel's grandfather had operated a fruit orchard decades prior. This brought the family history full-circle. Once designed, the logo applied to product labels, banners, web elements and much more. Hood River Lavender has grown to several farm locations and a full line of retail products sold worldwide. Bottom line: Joel and Diane make a fragrant and luxurious product line. I simply helped make it marketable (click image below for HRL site).
click for packaging samples
click for hood river lavender web site


Customer choice. Seen just below are the 4 choices my customer could choose from. The top one is what was decided on.

Change happens. Recently a customer of ten years ago contacted me to help her set up a new batch of business cards. Seeing my chance to "remix" the old work- a redesign was started. Truth be known- my perogative would be to rework every design I have ever done. Change is good. Below: Seasons of Life logo/business card rework project elements>
logo design troutdale
Seasons of Life design project elements (image)
Why show you? Every PDI customer gets options. You have to know that your design was the result of real work by a real artisan.
Design elements "found". Since this was going to a 4/C digital press and not a two colour press- there was room to embellish. For the "band" a worn segment of parchment paper was scanned in. For the "marble" a candle was captured. The wreath element was made to look like stained-glass and given depth with shading/highlights. Below: The elements brought into the new card design option>

Seasons of Life Pastoral Counseling (image)

Season of Life design project (image)

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VIEWER/USER NOTES: all images are copyright controlled, either by Plummer Design or by logo design owners. Any copying or reuse of these images is unlawful. Please contact Plummer Design for specific file requests. 503.806.4505 direct.

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plummerdesign+illustration . 1713 se evans av . troutdale oregon . 97060 . 503.806.4505 p . 503.669.8398 f
logo design . event design . product design . web design . kiosk design + build . advertising + prepress