Rick & Jeff had
a dream to begin a venture that would cause people to get
off the couch and DO SOMETHING. The first fruit of that dream
was their Indoor Motocross Arena.
the track, the clothing and everything else there
had to be a logo. ID design took six weeks and 40+ approaches
until they both said "That's the ONE". After
that it exploded into business cards and stationary sets.
Then vehicle signage and tradeshow tent graphics. A web
splash, then a full website/store was developed. Followed
by race team clothing and retail garmet designs (hats/tees/beanies/hoodies/ladies
wear) and stickers. The rest is history!
: There were the trucks, the gear and the identity
materials- of course all Plummer-designed.
Due to economic and relocation needs, the track closed
: A great amount of printed materials
were designed for the facility. From biz
cards to brochures, clings, stickers, tattoos, signs,
calendars! The PDI authored/maintained web site is now closed
(5/2009), but was a
great delight to help grow
this company and an honor to be part of shaping their business.
An ARCHIVED version of the web site is available below.