As a layout designer I understand the process. By definition, the art of layout design is to communicate information visually by assembling components to create a visual design. Yes! Layouts are required for postcards, inter-office documents, posters, banners, brochures, booklets, catalogs and flyers. One could use Word to do these but the caveat is not being able to run the project through a print service. As an experienced layout artist I understand CMYK, prepress, pre-flighting and all aspects of making certain the flyers, posters and presentations are printed correctly (and I also offer wholesale print services). Let's take a look at a few examples shall we?
ABOVE - Layout for Direct Mail Postcards
For cost efficiency and tracking leads, nothing gives better ROI than a postcard customers are required to bring in and redeem. EDDM (every door direct mail) allows exacting ZIP code reach. The big hurdle is to create a piece that is not thrown out in the six seconds from mailbox to the trash! I work to design eye-catching graphics and simple, direct messaging. This is the real key to direct mail.
BELOW - A Selection of Layouts
With tools such as Adobe InDesign, Illustrator and Photoshop I can create:
The real estate sales plat and home flyer below shares images, pricing and important details. As a PDF, they kept embedded scrape-able data for the web with a back side continuing the message. View PDF >
The 42-page optocoupler catalog gives buyers a full selection via print and digital editions.